The institution “Paramount Pictures” is on screen as the trailer begins. This instantly recognisable brand indicates that a lot of money has been put into this film as they have the confidence it will be a success. The logos for “Zomba Films” and “MTV Productions” then appear on screen. These two less well-known brands being linked to such a popular brand as Paramount give you the impression that all institutions have put faith into this film and believe it will do well – this assists the smaller two with expanding their brands and becoming more popular. Also, the fact that MTV are behind the film tells you that it could be quite musical or could possibly feature famous music stars.
The characters in the trailer are all represented very differently. The first Lucy; seems quite fun and carefree to begin with – with her dancing round her room – but as the trailer progresses you can see she’s usually well-behaved and respectful – calling her dad as she seeks his acceptance and guidance. Kit; seems very traditional, content and seems to want a more simple and conventional life compared to the other characters – goal is to be married. Mimi; is portrayed as a big dreamer who wants a better life then she has however quite naive as she’s planning a journey with a man she doesn’t know. Finally Ben; comes across as a stereotypical man who is very masculine with his car being very important and the only thing that truly belongs to him, so he has power and need for it. Yet he still cares for the girls as he gets to know them. These girls that have been created all represent different types of women – the follower, focused and hard working who aims to please, the predictable, just craving an average life and the fantasist, aiming high but can be seen as unrealistic. The narrative for the film can be categorised within Todorov’s theory – the idea that it starts at their normal equilibrium (daily life), then something happens bringing disequilibrium (going on the trip and things going wrong) and then they find a new equilibrium (life after getting to California).
The target audience of the film could be mirrored in the characters; girls of a similar age (15-18), who want to achieve something in their lives and have big dreams. These people could idolise the characters lives and could aspire to achieve something similar to them. It could inspire them to reach for their goals. It also features some topics that teenagers could be familiar with; independence, teenage pregnancy and choosing the right paths. These topics that they could understand and sympathise with and therefore appreciate the film more than for example – men age 50+, who might not appreciate the struggles girls that age can face.
While introducing the female characters of the film the music is very feminine and upbeat however it changes to a lot more harsh and masculine when it introduce the male character emphasizing the change in gender and playing up to stereotypes. The music then changes again when the topic becomes more serious to slower and more soulful to reflect the mood. The theme of friendship, a trait of road trip films, also has a music change to a song a lot happier and upbeat again to signify that the friendships shown are very close and happy. The trailer shows a range of camera angles including; close-ups, wide angle shots, over-the-shoulder shots and establishing shots – these all contribute to portraying the emotions and significance of the characters, conversations between them and the constantly changing location as the film progresses. Each character is introduced by their name appearing in white on a black background – this indicates each characters importance and relevance in the film and the colour scheme keeps it simple but effective which acts as a slight enigma code and it ensures not everything about the personalities of the characters is given away. With a narrator reading out the names and sentences that appear on the screen, it acts as someone the audience can trust and believe that knows more than they do – sort of like a voice of reason. Different problems that they encounter are shown throughout the trailer, which is again, a very common convention of road trip films.