M&S Back to School TV Ad – ‘Getting Dressed By Myself’


The advert is made by Marks and Spencer’s (moving image). I have chosen this advert because it is simple but effective and to the point. The way the advert is shot so it looks like the sun is rising up in the morning and it’s glaring though the front door. The camera start with a long shots and it goes up to a close up of the sleeve.  This advert has a good feeling about it and it’s happy. But it seem like it is shot in a way so it looks like is a home video that a parent or guardian would take.

Also the little girl is getting ready to go school as she has the uniform on and it’s set at the front door at her house showing that he is leaving for school or just getting down. This advert makes you cheerful because little girl is and really passionate about getting ready for school.

This advert is trying to tell parents or people with young children to buy the school uniform that has easy expandicuff sleeves. Which tell you the target audience will be parents or guardian with those who have child that go to school because it will last them longer with the easy expanddicuff sleeves so this could suggest that children grow fast? So this product will save target audience money which will help parents or guardians. These also making the audiences feel like this product is good value for money.

The age for this product is 4- 16 year olds and the gender for this advert is both male and female. This advert shows emotions of family love because the little girl talks about how her mum helps get ready every morning.

Advert: 20 Seconds  long.



6 thoughts on “M&S Back to School TV Ad – ‘Getting Dressed By Myself’

  1. Nice work Arran great piece of analysis here, im not very good with criticism however a work of advice its not a huge problem or nothing but remember that the girl is a girl and sometimes reading your work over again is a good idea so it makes sense, i know i sometimes feel the same and just want to press the publish button and whatever but i honestly don’t have too much to say as i agree with your work but you could always add why they used a younger child not like lets say a teenager if you see what im saying but other than that yes nice work.

    • apallan21 says:

      Okay thank you. Yes that is a big thing for me to read my work back over. Also they used the little girl because I think that the advert it looking at the way little people grow up fast and how they grow out of things quickly. If you get what I mean?

  2. Really good work Arran, it was a really interesting advert to analyse,you’ve included great points on representation and audience,however you have only lightly picked up on the institution, so maybe you could expand of that, with answering …
    1) how does this advert create a positive brand image for M&S?
    2) what can it tell you about M&S?
    3) How have M&S made it memorable for the audience?
    Overall really great analysis. Well done 🙂

  3. Great description of the target audience and the way you talk about the camera shots is also fantastic, but you could make your analysis that extra bit better by going in to detail about what M&S is about and why this video complements their values.

  4. Good analysis here Arran i like the way you talk about everything about the advert not just the typical components the way you talked about the camera shots is really good, but you could have went into detail about M&S

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