Moving Image Advert

Institution: Barclaycard
Product: New Contact less Payment

The following Barclaycard advert is a very polished and modern film, showing a man riding a roller coaster on his way to work. During the ride, he sees normal and similar people taking their regular route to work, the difference between the man and these people being that they do no own a barclaycard. This conveys the message to viewers that if you use this product you become individual and achieve this desire to ride the roller coaster, that is now linked with the product. This means that the fun and exiting connotations of a roller coaster are then connected to the product too.

The idea the advert has created towards the barclaycard is also comical, because of the ridicules roller coaster. This creates light and friendly feeling towards the brand, as well as making the advert memorable to the viewer.

The clear idea of “new” helps to make this advert effective, this is portrayed in the high quality of the video and running theme of new and more efficient solutions. The roller coaster shows a faster and quicker way of getting to work, this is then paired with the quicker new contact less payment barclaycard offers. The fact the card is begin compared to a roller coaster also makes this advert comical as the idea of the card begin “unbelievably fast” is portrayed, as no one would believe in a roller coaster looping around the city.

Matthew Keegan


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